Searching for the Why of Buy

Searching for the Why of Buy:
'We are embedded in an enormous sea of cultural messages, the neural influences of which we poorly understand,' said neuroscientist Read Montague, director of the Human Neuroimaging Laboratory at Baylor College of Medicine in Houston. 'We don't understand the way in which messages can gain control over our behavior.'

"Children are exposed to 40,000 commercials every year. By the age of 18 months, they can recognize logos. By 10, they have memorized 300 to 400 brands, according to Boston College sociologist Juliet B. Schor. The average adult can recognize thousands."